The price, availability and awareness obstacles that touchscreen laptops face can all be overcome. "You wouldn't want to put these things together because you wind up compromising in both." "You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user," Cook said on a conference call with analysts. In April, when asked if Apple ( AAPL) would be producing touchscreen laptops to compete with Microsoft, company CEO Tim Cook scoffed. It'll take time for people to get it."Įven some top industry executives haven't wrapped their heads around the concept. "But Windows 8 is not like anything before. "The problem is everyone expected this to come out fully baked," said Stephen Baker, a consumer tech analyst at NPD. It's not the way people are accustomed to interacting with PCs.
Getting people to adopt touch technology on their laptops won't be easy. Related story: Windows 8 makes you relearn how to use your PC It's a clunky interface when used with a traditional keyboard-and-mouse arrangement. That gap contributed to Windows 8's mixed reviews. But consumers haven't gotten the message. Microsoft ( MSFT) has been aggressively marketing Windows 8's touch features on TV, showing off new inventions like " picture passwords" (use a gesture, like a circle, on a chosen part of a favorite image as your log-in credential) and tablet-like apps. The whole Windows 8 interface just begs you to touch it. The "options" menu is accessible with a downward swipe, navigation is done with a swipe in from the left, and a laundry list of other actions are made much simpler and intuitive with gestures. A swipe in from the right brings up some of the software's best new additions, like in-app search and sharing. Touch features aren't an afterthought in Windows 8 they're core to the entire operating system. That's not hugely expensive for a laptop, but it does give many people pause when they're deciding whether touch is a feature that's worth shelling out more than a hundred bucks for.
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